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Different Types of Branding Strategies

The success of a business can be greatly affected by the strategy of branding it uses, this is important to note. Many are the types of branding strategies known to the business world. It is necessary to note that the growth of a business organization highly depends on the branding strategy. It can be a difficult choice for the organizations when it comes to choosing a branding strategy. Organization might choose a certain branding strategy depending on the reasons. When selling products and services it is necessary to take into consideration branding strategies. The use of different bransing strategies can easily make smaller company to get deals with bigger companies. It is necessary to familiarize oneself with the different types of branding before choosing which to use. To easily choose a branding strategy it is necessary to be familiar with them. Below are some of the branding strategies.

Personal branding is one of the main types of branding . The name of personal branding makes it easier for anyone to understand what it is all about. Since it is branding of personalities, it aims is selling oneself instead of the company. This type of branding is mostly used by Celebrities, athletes and politicians to convince their fans to invest highly on them. People tend to buy products since they are associated with celebrities they like.

Another strategy of branding is product branding. Package design testing is mostly used in product branding. The strategy of product design is when the companies decide to change the design of the products they deal with. The changing of the design of a certain product makes it to stand out. Many are the things associated with product branding hence the need for package design testing. The product symbol, colour etc. are some of the aspects that are included in a product design. Package design testing is the process of getting rid of problems during the process designing the product. Using the package design testing allows the companies to change the design of the product which will appeal more to customers. When in the process of making a product a success package design testing is quite essential.

The other type of branding strategy is corporate branding. To promote a certain corporation is what the branding strategy is all about. Most of the times this type of branding will go hand in hand with personal branding. Most of the corporations will use celebrities and athletes to promote themselves. On the other hand there is service branding which is greatly used by companies and strategies that provide services to their customers. Most of these companies will concentrate on the customer care services they provide. Food, construction, retail etc. are some of the business sectors that might require services branding.